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Case studies of projects I have worked on in recent years — explanations of intentions, challenges, design approaches, decisions made and the research behind them.
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2021-22

WAGMeet

All
Web / App Design
Identity / Brand Design
Coming soon...
16
min read
3
min look
Product Design
Design Direction
Identity Design
Project thumbnailProject thumbnail
2021

Cipherics

All
Other
Coming soon...
5
min read
2
min look
Communication Design
Graphic Design
Project thumbnailProject thumbnail
2021

inFeedo

All
Web / App Design
Coming soon...
7
min read
1
min look
Design Direction
Web Design
Project thumbnailProject thumbnail
2021

IconScout

All
Web / App Design
Identity / Brand Design
Coming soon...
6
min read
1
min look
Web Design
Brand Design
Project thumbnailProject thumbnail
2020-21

LottieFiles

All
Web / App Design
Coming soon...
10
min read
2
min look
Product Design
Web Design
Project thumbnailProject thumbnail
2020

Naruvi Hospitals

All
Web / App Design
Identity / Brand Design
Other
Coming soon...
10
min read
3
min look
Brand Design
Communication Design
Web Design
Project thumbnailProject thumbnail
2019-20

Forge

All
Web / App Design
Coming soon...
min read
min look
Web Design
Communication Design
Web Development
Project thumbnailProject thumbnail
2019-20

Applied ML, CMU

All
Web / App Design
Identity / Brand Design
Coming soon...
4
min read
1
min look
Identity Design
Web Design
Web Development
Project thumbnailProject thumbnail
2019

Wharfedale

All
Web / App Design
Identity / Brand Design
Coming soon...
7
min read
3
min look
Brand Design
Web Design
Web Development
Project thumbnailProject thumbnail
2019

Prepd

All
Other
Coming soon...
4
min read
1
min look
Communication Design
Project thumbnailProject thumbnail
2018-19

Unlimited Movies

All
Web / App Design
Coming soon...
min read
min look
Product Design
Project thumbnailProject thumbnail
2018

Inspirational Breathing

All
Identity / Brand Design
Coming soon...
3
min read
1
min look
Brand Design
Editorial Design
Project thumbnailProject thumbnail
2018

SNU Yearbook 2018

All
Other
Coming soon...
min read
min look
Design Direction
Editorial Design
Photography
Project thumbnailProject thumbnail
2017

Lanna Tourism

All
Web / App Design
Identity / Brand Design
Coming soon...
3
min read
1
min look
Identity Design
Web Design
Project thumbnailProject thumbnail

WAGMeet

All
Web / App Design
Identity / Brand Design
16
min read
3
min look
Coming soon...
2021-22

Cipherics

All
Other
5
min read
2
min look
Coming soon...
2021

inFeedo

All
Web / App Design
7
min read
1
min look
Coming soon...
2021

IconScout

All
Web / App Design
Identity / Brand Design
6
min read
1
min look
Coming soon...
2021

LottieFiles

All
Web / App Design
10
min read
2
min look
Coming soon...
2020-21

Naruvi Hospitals

All
Web / App Design
Identity / Brand Design
Other
10
min read
3
min look
Coming soon...
2020

Forge

All
Web / App Design
min read
min look
Coming soon...
2019-20

Applied ML, CMU

All
Web / App Design
Identity / Brand Design
4
min read
1
min look
Coming soon...
2019-20

Wharfedale

All
Web / App Design
Identity / Brand Design
7
min read
3
min look
Coming soon...
2019

Prepd

All
Other
4
min read
1
min look
Coming soon...
2019

Unlimited Movies

All
Web / App Design
min read
min look
Coming soon...
2018-19

Inspirational Breathing

All
Identity / Brand Design
3
min read
1
min look
Coming soon...
2018

SNU Yearbook 2018

All
Other
min read
min look
Coming soon...
2018

Lanna Tourism

All
Web / App Design
Identity / Brand Design
3
min read
1
min look
Coming soon...
2017

Bite-sized Projects —

Smaller projects that are less detailed and mostly limited in scope, process and timeline.
Snapshot of screens from the Innai platform
Innai's UI colour and type systems
Snapshot of the Innai dashboard and UI elements
A low fidelity wireframe of the Innai Order Management screen and the final high fidelity design of the same
Snapshot of different screens from the Innai platform
An iPad mockup of the Innai dashboard
Innai
2023
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Product design for an AI powered manufacturing order management platform
Lean On logo made of typography on two intersecting blobs in pleasing warm colours
Logo form explorations for Lean On using ballpoint pen on a paper plate
Lean On brand colour palette
Applications of the Lean On blob form from the logo
A snapshot of the Lean On landing page with layout grid
A snapshot of the Lean On landing page design for desktop and mobile
A snapshot of Lean On landing page showcasing the community members by describing their failures, thereby conveying the idea of a safe space to discuss failures
Lean On
2019
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Brand identity and web design for a support group for entrepreneurs
Mariena 2020 logo with tagline
Mariena 2020 logo variations on different brand colours as backgrounds
Mariena 2020 branded stationery concept
Mariena 2020 mobile and desktop UI concepts
Mariena 2020 promo car sticker design concept
Singara Chennai 2020 logo in full colour
Singara Chennai 2020 logo full colour and monochrome variations on black background
Singara Chennai 2020 poster concepts
RIE 2020 Chennai
2018
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Brand concepts for a South Asia's Regional Integrated Event (RIE) 2020
Heels & Shoes logo made of a rectangles making up a rook chess piece
A mockup of Heels & Shoes business cards
Logo concept behind Heels & Shoes logo explained
A mockup of Heels & Shoes branded stationery including letterheads, folders, envelopes, badges and business cards
A mockup of a Heels & Shoes shopping bag with square dot pattern
A mockup of Heels & Shoes packaging for shoes and shoe care products
Heels & Shoes
2017
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Brand design for a West Delhi shoe store
Benoît logo with a white B inside a dark circle with a decorative flourish around it
Pure Laboratories wordmark
Snuphoria Productions wordmark
Ketch logo with a boat graphic inside a chat bubble
Armourri logo made of a black warrior helmet with a red accent and three stipes on top to look like the flourish on Roman helmets
Model Housing logo made of two large triangles facing each other forming a M or H, and two small triangles fitting in the negative space to symbolize effective use of space in interior design
Hack Data logo with a line graph logo mark symbolizing data science and analysis
Symphonia logo made of a play button made of multiple triangles symbolizing synchronized play in multiple devices
Waba Labs logo with a "three-u-ed" W as the logomark symbolizing the World Wide Web
Logofolio 2017
2015-17
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Brand identities made in three years of freelancing
Armonia poster composed of a blue 4-tone illustration as the backdrop and bright bold white letters on top spelling Armonia in all caps, and event details at the bottom
Beatles Night poster with the classic Abbey Road image recreated in a 4-tone graphic
Yard sale poster
A minimal poster for the a campus ball
Physics society inauguration poster with particle collision diagram as minimal background
A black and white poster made of two faces showing opposite emotions
A typographic poster for the campus roast
A campfire night poster with a campfire backdrop and music note made of fire floating in the middle
SNU Posters
2014-18
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Posters for Shiv Nadar University campus events and fests