The brand required a new identity that emanated calmth and tranquility, a logo that represented peace and cohesion of the mind, body and soul. In contrast to the old identity, the client needed a bright and vibrant colour palette to match the organization's personality.
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After extensively exploring various ideas and possibilities, we settled on an uncomplicated, calm symbol inspired by dandelion locks. The dot pattern was designed to simultaneously spread to an expanse and converge to a calm centre, suggesting growth and propagation from the core.
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An extended brand visual language was created using the logo graphic as the centrepiece, to ensure consistency across different brand touchpoints. These included branded stationery like business cards, letterheads, pens, envelopes and notepads, printed course material and certificates, and digital touchpoints like emails and social media. We also explored some t-shirt, hoodie and other merchandise concepts.
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fin.
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